The Fifty Plus Advocate was founded in 1975. It is the longest running, mature market newspaper in the United States.
The mission of Fifty Plus Advocate Newspaper is to educate, motivate, inspire and entertain Massachusetts’ mature market.
It educates through coverage of legislative issues on local, regional and national levels.
It provides information to caregivers to help them care for the frail loved ones in the form of stories and advertisements.
It keeps readers updated on travel destinations, lifestyle, health and finance issues that pertain to them.
It provides a forum for opinions on its editorial pages.
It aims to motivate and inspire readers by highlighting active older people.
As a free publication, Fifty Plus Advocate is available to the mature market.
It aims to provide advertisers with cost effective means of reaching the mature market.
Fifty Plus Advocate is a private enterprise that does not and will not receive grant money.