The Fifty Plus Advocate was founded in 1975. It is the longest running, mature market newspaper in the United States. It was originally called The Senior Advocate. It is privately owned by Mar-Len Publications, Inc. Offices are in Worcester and Westborough Massachusetts.
Currently the Fifty Plus Advocate prints two, local, monthly editions in Eastern and Central Massachusetts. The editions are distributed in Boston Metro area; Boston South Shore; Boston Metrowest and Central Massachusetts.
The Fifty Plus Advocate has a free, monthly circulation of 72,000 papers. It publishes local, national and international news for the mature market. It also contains sections devoted to caregiving; finance; legal; travel; editorials; health and other senior trends.
The target audience of the Fifty Plus Advocate is active, mature consumers over age 50 and caregivers who make decisions for their frail, elderly loved ones.
The company also produces an annual Elder Care Resource Guide covering over 250 cities and towns in Eastern and Central Massachusetts. The Resource Guide has over 600 distribution sites. The total coverage of the Elder Care Resource Guides is greater than the cumulative coverage of all four editions of the Fifty Plus Advocate.
The Elder Care Resource Guide is different than the Fifty Plus Advocate newspaper in that the majority of the editorial content of the Resource Guide contains listings of service providers versus up-to-date news coverage.